Woman is a buzzword in the arts. The thing is, the experience of being a woman is much more complicated than fulfilling a quota. With International Women’s Day (8 March) and Mother’s Day in the UK (11 March) coming up (thinly veiled marketing ploys or genuine celebrations of female power, it depends who you ask) Richard Saltoun gallery has staged a group show at its new space on Dover Street of women exploring themselves and other women, through their bodies.

‘Women Look at Women’ focuses on works by 13 artists — mostly European, and mostly black and white vintage photographs (with the exception of sculptures by Helen Chadwick). These baby-boomer women (born between 1935 and 1953) began practising their art at a very different time to the one we stand looking at them today: a carefree 1967 portrait of a smiling Sharon Tate, (two years before she was murdered by the Manson family) by self-taught photographer Elisabetta Catalano, is just one of the markers that gives time away.

Other works haven’t dated — because we still face the same prejudices and challenges now as then. The Hackney Flashers founder, Jo Spence, used her Fat Project, (a collaboration with Terry Dennett, shot between 1978 and 1979, and shown for the first time at the gallery) to challenge mainstream representation, the naked fish-eye frolics a reaction to entrenched ideas about how women’s bodies should look, and who should look at them.

Meanwhile the recently famous Renate Bertlmann’s 1969 work of 53 self-portraits as different female stereotypes, alongside documentation of Eleanor Antin’s 1974 performance as The King of Solana Beach in California, use theatre and performance to show gender is not fixed but fashioned — an idea that has been popularised since they made their works, and not only avant-garde community.

They might have been unpopular in their day, but these artworks were also viewed in their intended context, as they are again now, in the relative safety of the art gallery. If Freidl Kubelka’s Pin-up series (one of the series is included in the display, but more are in the gallery’s archive, if you ask) had first popped up on Instagram, would they have the same veneer of intellectualism, or would she be regarded as ‘just another’ selfie artist? At the time rebellious, sex-positive and radical, looking at the pictures in 2018, they raise questions about the commercialisation of the female body — more relevant now that ever.

Case in point: across town at Galeria Melissa — a project endorsed by the shoe brand — is an exhibition by Juno Calypso, a 20-something artist whose work is directed towards the industry of being a woman, and how we buy femininity. At The Salon, in which she has recreated the ambience of a quotidian beauty parlour, but with a creeping sense of horror, manicures and face masks seem sci-fi. The millennial female gaze, according to Calypso, is stuck on a loop, but we’re narcissistic and we know it.